A mushroom loving entrepreneur was inspired to put the fun into fungi while on a 20,000-mile cycling adventure criss-crossing the Americas. Jo Davies was living and working in Boston, Massachusetts, when she decided to leave behind her career as a project manager in the technology industry and take on the mammoth ride.
Two years later, she has set up Edinburgh based Canny Mushrooms and hopes her new products will take the market by storm. Jo said: "I'd actually been thinking about the Canny Mushrooms idea for a while before I set off, and they would have been the perfect adventure food for my camp suppers.
"But the trip itself was the real impetus for me to commit. Cycling solo for so many months gave me plenty of time to think, and all the inspiring characters I met along the way really gave me the drive to go for it on my return. I'm at the start of my journey, but I hope there is another great adventure ahead."
When settled back in Scotland, Jo signed up for THRIVE, an expert led programme delivered by SAC Consulting (part of SRUC) in partnership with the Scottish Centre for Food Development and Innovation (SCFDI) based at Queen Margaret University (QMU).
Read more at The Scottish Farmer
