Roman Ulyanov, Founder and CEO of Greeneration, highlighted the critical role of the private sector in shaping a sustainable food economy at the Forbes Middle East Stage. The panel "Green is the New Growth: Unlocking Private Sector Potential in Driving the Food Economy" took place during the Sharjah International Government Communication Forum 2025 (Sharjah IGCF).
Joined by Mark Wyllie, CEO of Camelicious, and moderated by Layan Abo Shkier of Forbes Middle East, Roman explored how businesses can lead the transition to greener food systems through circular practices, regenerative agriculture, and sustainable value chains.
Roman emphasized that going green is about innovation, collaboration, and education. He shared his insights on how companies can drive meaningful change while delivering high-quality, sustainable products, underscoring why Greeneration is committed to spreading the message of sustainability and inspiring positive transformation across the food sector.
"Governments set the rules, but the private sector, driven by market demand and the need to innovate, is the true engine of change and has the agility and capital to build a profitable, sustainable, and revolutionary food economy," Roman commented.
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