Greeneration has partnered with Harvest IQ Ventures to expand its assortment and strengthen distribution for luxury hospitality. The collaboration combines Greeneration's trusted relationships with Michelin-starred chefs and five-star hotels—supplying hyperlocal edible flowers, specialty leaves, and microgreens on the same day of harvest—with Harvest IQ's expertise in scaling agritech innovation and distribution.
Through this alliance, the two companies aim to expand the range of premium ingredients available, reinforce food security in the UAE, and ensure luxury HoReCa kitchens receive the freshest, most sustainable produce delivered on time.
© Greeneration
"We are excited for this alliance to significantly strengthen our distribution network and expand our assortment," said Roman Ulyanov, Founder and CEO of Greeneration.
"Together, we aim to accelerate agritech innovation, enhance food security, and contribute to a more sustainable future in the region," added Petr Sergeev, Co-Founder of Harvest IQ Ventures.
For more information:
Greeneration
[email protected]
https://greeneration.ae
