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India: New agri-produce brand launches

Brio Group has launched Vexotics, their agri-retail venture. Vexotics will offer herbs, leafy greens, micro-greens and vine vegetables for customers – both online & offline. The company has already tied up with Reliance Fresh and Big Basket for their online foray, with more tie-ups in the pipeline. The flagship Vexotics store is located at Bopal, Ahmedabad with a plan of expanding to 100 more stores by March 2027.

Brio Hydroponics is amongst India's leading Hydroponics farm management companies, striving to build practices in sustainable, environment-friendly and profitable agriculture. Having pioneered the world's 1st CEA – Controlled Environment Agriculture- system, Brio has set up Gujarat's largest investor-backed Hydroponics Park at Talod, Gujarat.

Speaking on the occasion, Mr Praveen Patel, Founder – Brio Hydroponics said, "With a vision to transform a niche technology into mainstream agri-practice, we have set up Gujarat's largest 100-acre Hydroponics Park of which over 30 acres is already functional – thus our foray into the agri-produce segment is a natural extension of our agri-business. Expanding both the online and offline channels to bring farm-fresh produce to customers, we are also serving the HORECA sector in Ahmedabad. At Brio Hydroponics we are striving to further reduce the time from sowing to harvest and thus driving an increase in agriculture production. Our commitment is to liberate farmers from uncertainties in weather & climate change and enabling sustainable, environment-friendly & profitable agriculture."

Read more at Startup News

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