Agriculture in Rajasthan mainly revolves around traditional crops such as millet, maize, groundnut, and pulses, as well as livestock-based livelihoods. Only a few entrepreneurs have ventured into the highly specialised, science-driven domain of mushroom spawn production.
One such example is Shankar Meena, the founder and CEO of Jeevan Mushrooms. He spent his childhood playing in the maize fields cultivated by his father, but over time, he began to notice his father's struggles and the low income they generated.
He realised that conventional crops were no longer able to provide a sustainable income, and rather than following the usual path, he began exploring alternatives.
His research led him to mushroom farming. Instead of entering cultivation like most farmers, he identified a deeper gap in the ecosystem: the lack of locally produced, high-quality mushroom spawn.
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