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South African grower receives $50,000 investment:

"Beyond the capital itself, this milestone represents trust"

After forty one rejections, Arable Grow has raised USD 50,000 in its current investment round.

"This milestone came, not because the model did not work, but because patience was chosen over hype and substance over speed," said the company in a statement.

This is not the company's first investor, but it marks a meaningful milestone in a very deliberate journey, one that is not taken lightly.

Over the past three years, Arable Grow has been built in an environment that tested the team in every possible way. The process has been hard, messy, exhausting, and uncertain, but also deeply fun, energising, and meaningful. There have been long days, late nights, and many moments when stopping would have been the easier option. Alongside that, there has been laughter, constant problem-solving, small wins that felt enormous, and the quiet satisfaction of watching something real take shape from the ground up.

© Arable Grow

"We have been operating within one of the most challenging contexts imaginable. It sits within a capital-intensive vertical farming industry, runs a combined hardware and software business model, operates in the South African environment, and competes in a global sector where many well-funded players have struggled or failed."

From early on, Arable Grow chose a path where focus was placed on the farm and the product first, with technology positioned as the enabler rather than the centrepiece. The business stayed lean, largely bootstrapped, and relentlessly customer-led.

© Arable Grow

That discipline is beginning to show results. In October 2025, the company was less than R3,000 away from monthly profitability, a quiet but powerful signal that the fundamentals are in place.

The USD 50,000 raise, as part of a bridge or pre-seed round targeting USD 100,000, does more than help the business survive. It allows Arable Grow to scale its impact responsibly and strengthen a business model designed for the long term.

© Arable Grow

"Beyond the capital itself, this milestone represents trust. The latest investor's belief in the team, the approach, and the vision carries significant weight. In an environment often driven by noise and short-term thinking, backing discipline, vision, and people is not taken for granted, and the responsibility that comes with that support is treated seriously."

This investment will enable the expansion of production capacity to reach more customers, further stabilisation and standardisation of farming systems, targeted investment in the improvements that matter most, and continued progress toward a more scalable, sustainable, and profitable business. Most importantly, it accelerates the company's ability to contribute meaningfully to food and water security.

For more information:
Arable
Hein Duvenhage, CEO
Email: [email protected]
https://arable.co.za

Publication date:

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