TikTok Shop has announced the winners of its Shop Local competition, with each business receiving a support package worth £150,000 designed to help British small and medium-sized businesses (SMBs) sell more homegrown goods to customers across the UK.
Among the winners was Crate to Plate (@cratetoplate). Crate to Plate creates premium sauces and dressings using fresh, hand-crafted ingredients grown locally, with herbs and greens cultivated year-round in Canary Wharf indoor vertical farms and delivered to consumers within 24 hours of harvest for maximum freshness. Using Michelin-level techniques and top-quality produce, the on-site team delivers bold flavour without preservatives, emulsifiers or unnecessary additives.
Crate to Plate stood out for staying true to what a local food brand should be – fresh, responsible and proudly hands-on – while tapping into the UK's growing appetite for artisanal, independent brands. In fact, research suggests there is an increasing demand for new sauces based on popular classics, with almost half (49%) of shoppers stating they are more adventurous with sauces than before.
Speaking of their win, Crate to Plate Chief Executive Officer, Daniel Tristao, commented: "We're absolutely thrilled to be one of the winners of the TikTok Shop Local competition. At Crate to Plate, we believe that better food begins with fresher, higher-quality ingredients, and it's amazing to see TikTok championing local producers. We can't wait to launch on TikTok Shop!"
Read more at Retail Times
