Marc Oshima was recently named a Top Retail Expert for 2026 by RETHINK Retail, the second consecutive year he has received the accolade. The honor reflects over 15 years of experience in indoor farming and supermarket marketing to bridge the gap between industrial production and the kitchen table.
Oshima has worked across the food system, from leading marketing for supermarket chains and specialty retailers to helping scale AeroFarms into major national accounts. Most recently, he assisted Babylon in placing micro-farms directly inside retail and foodservice locations. Today, through his consulting practice, Oshima Good Food, Oshima advises companies on commercialization strategy, go-to-market planning and retail partnerships.
When asked what produce departments must rethink for the 2026 shopper, Oshima points to a lack of differentiation.
"There's kind of a sea of sameness, and there's a lot of commoditization," he says. Oshima believes retailers must lean into storytelling, clearer communication and more intentional merchandising.
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