Pericoli Asia Pacific (PAP) has announced the establishment of a dedicated Customer Care Centre, formalising a new approach to technical support for clients, agents and distributors across the Asia Pacific region.
The centre is designed to serve as the first and primary point of contact for all technical enquiries: from product performance and troubleshooting to installation guidance and operational assistance.
The initiative marks a deliberate shift in how Pericoli Asia Pacific organises its support capabilities. By creating a dedicated technical team that operates independently from the sales function, PAP ensures that customers receive accurate, prompt responses from professionals specifically trained to address their needs, without delay and without the friction that often arises when technical questions pass through commercial channels.
© TERMOTECNICA PERICOLI S.r.l.
A strategic investment in long-term relationships
The decision to establish the Customer Care Centre reflects Pericoli Asia Pacific's broader market positioning across a highly competitive region.
"In my experience, reliable technical support is the foundation on which lasting client relationships are built. Our clients deserve to know that when a challenge arises in the field - wherever they are in the region - there is a qualified, responsive team ready to assist them without delay. This centre is our commitment to that promise, and it is the direction in which we intend to grow," said Carmelo Ferlito, Managing Director, Pericoli Asia Pacific.
© TERMOTECNICA PERICOLI S.r.l.Carmelo Ferlito
The Customer Care Centre is led by Mohamad Sufi and Jude Wong, two professionals with hands-on experience in Pericoli's product range and a practical understanding of the operational realities faced by clients across the region.
Mohamad Sufi brings technical expertise developed through direct fieldwork with PAP's ventilation and climate control systems. His role centres on managing support coordination and ensuring that incoming technical requests are handled with the depth and accuracy that complex engineering queries require.
Jude Wong contributes a thorough knowledge of product applications across the agricultural and livestock sectors. He serves as the operational link between clients and PAP's internal engineering teams when enquiries require deeper technical escalation.
How the PCCC works
From the date of this announcement, clients, agents and distributors are encouraged to direct all technical support requests to the Customer Care Centre as their primary point of contact.
The centre handles enquiries across PAP's full product range, including ventilation systems and climate control solutions for agricultural and technical applications.
Where requests require input beyond the centre's immediate scope, the team coordinates directly with PAP's internal technical and engineering resources to ensure continuity and accuracy of response. The goal is straightforward: no query should go unanswered, and no client should wait longer than necessary for the support they need.
For more information:
Termotecnica Pericoli S.r.l.
Regione Rapalline 44
17031 Albenga (Sv) – Italy
[email protected]
www.pericoli.com
