Vertical farming specialist, Fischer Farms, is expanding its New Eden brand into a new category, with the launch of New Eden Plants - a range of UK-grown, vertically farmed houseplants designed for modern homes.
New Eden Plants brings the company's principles - purity, local growing and care for the environment - into a category where consumers are increasingly seeking reassurance, transparency and sustainability.
The launch comes as interest in houseplants continues to grow across the UK, driven by a desire to bring nature indoors and create healthier, more considered living spaces. New Eden Plants responds to this shift with a new generation of houseplants that are not only beautiful, but thoughtfully grown to be better for people, families, homes and the planet.
Grown in Fischer Farms' advanced vertical farming environments, each plant is nurtured in carefully controlled conditions from seedling to store. This indoor approach allows plants to thrive without exposure to pests or external contaminants, resulting in houseplants that are bug and peat-free.
© Fischer Farms
By moving production indoors, New Eden Plants also delivers meaningful environmental benefits. The process uses significantly less land and water than traditional growing methods, while enabling local UK production that reduces transport miles and supports a lower carbon footprint.
The expansion into houseplants reflects a broader evolution of the New Eden brand, from nourishing people through food, to enhancing everyday living through nature in the home.
© Fischer Farms
Chris Kirke, CEO of Fischer Farms, said: "New Eden has always been about doing things differently, creating products that are good for people, planet and everyday life. Expanding into houseplants is a natural progression for us. We're taking the same care, precision and growing expertise that sits behind our food range and applying it to something people live with every day in their homes.
"New Eden Plants are clean, considered and grown with purpose. It's about bringing nature indoors in a way that feels better for families, homes and the environment."
For more information:
Fischer Farms
Tristan Fischer, Founder and Group CEO
[email protected]
www.fischerfarms.co.uk
