In the UAE where the climate is arid and very hot most of the time of the year, growing local and fresh vegetables can be a challenge or even impossible. There are imports from other countries to secure fresh vegetable supply year-round, but due to the air freight, the products aren’t fresh and are expensive.
An issue that Pure Harvest farm tries to address by bringing the best of agriculture technology to develop fresh and locally grown tomatoes in the UAE. Today the company has raised $100 million to expand its production, and start growing in Saudi Arabia and Kuwait. We met Sky Kurtz, its CEO, and Co-Founder.
What is controlled environment agriculture and why is it so important in the UAE today?
Controlled environment agriculture (CEA) is the strategy taken by Pure Harvest to tackle the issue of food security. This means we engage in CEA with hybrid growing solutions that provide precise climate and environmental controls to deliver quality fresh produce. Pure Harvest’s CEA ensures increased productivity and reduced waste (including water, energy, time, and transport). The UAE is the perfect starting point for us to expand our agritech solutions into other import-reliant regions. There is a huge amount of sun energy waiting to be harnessed!
In which aspects is Pure Harvest disrupting the industry compared to other traditional greenhouses?
The UAE’s arid climate is the right laboratory for the conditions needed for this kind of project and as a result, Pure Harvest is now entering the world stage as a tech-agricultural business tackling the problem of food security.
Read more at KAWA