Many would agree that developing a sustainable food system is important for our next generation. While this encompasses a wide scope of practices, sustainable agriculture is at the forefront of maintaining a green-conscious ecosystem. Singapore agritech company Sustenir is passionate about finding a new and improved way to grow crops locally, with an aim to build a resilient future with high tech agriculture.
Smart urban farming
Sustenir specializes in growing non-native varieties, such as kale and ice plant, locally and all-year-round. Its in-house AI, the SARA (Sustenir Agriculture Real-time Assistant) system enables the team to generate insights and make data-driven decisions, closely monitoring the produce growing process.
“The produce we grow is 100 percent clean without exposure through the import process, and it is consistently nutritious and tastier,” Jack Moy, General Manager of Sustenir said. “At present, Hong Kong imports almost 98 percent of its produce. With our farm located just 60 minutes from the city center, our produce is harvested fresh daily and we are able to bring ultimate freshness to customers here.”
Rising awareness leads to more conscious consumption
Moy added that there is a growing awareness of Hong Kong consumers towards making conscious and ethical choices. “Food sustainability is getting more attention as consumers have become more concerned about the origins of their food,” said Moy, “at the same time, many actively look for brands that have initiatives that protect the environment, so it’s a very positive step in the right direction.”
Sustenir’s products are currently available in over 80 outlets across Hong Kong. Moy remarked, “our goals are to ensure that we make sustainability convenient to our consumers, making sure we have a wide enough distribution for both retail and out-of-home consumption.”
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