Vertical Roots, a hydroponic container farming company in the U.S. growing leafy greens, is pleased to introduce a new packaging design reduces plastic usage over 30% and prolongs freshness for the brand’s line of salad mixes; available in stores this month. The new packaging also features an elevated brand design and color palate as the company is set to expand its product line later this year.
“We put meticulous care into our lettuce varieties to ensure they are highly nutritious, fresh and flavorful. We’ve put that same effort into developing packaging that meets our food safety standards, and is easy to use for our consumers,” said Andrew Hare, co-founder and general manager of Vertical Roots.
“Our new packaging drastically reduces our plastic usage over 30%,” added Hare. “We put a large focus on recycling, where we selected plastics that are easier for consumers to recycle while only utilizing materials that have continued life cycles” Andrew added.
Vertical Roots new packaging is also made of 100% post-consumer recycled plastic (PET or PETE). The EPA estimates recycling plastic uses nearly 60% less energy than creating it from raw materials.
While consumers demand more eco-friendly packaging, the produce industry gripes with plastic usage as the planet faces massive waste issues. "Part of Vertical Roots mission is to be transparent with consumers on the company’s plastic journey, and to educate brand followers on waste issues and recycling best practices. The amount of plastic waste on the planet feels larger than life. We have to educate our consumers on these issues to influence the demand for change,” said Hare.
Vertical Roots is already seeding the next phase of its packaging. “Just like our greens, we’re growing and will continue to evolve packaging and processes to be the best they can. Our ultimate mission is to develop packaging that is both earth and consumer friendly,” concluded Hare.