Nordic Harvest and Salling Group recently closed an agreement on the delivery of fresh produce in Salling Group's stores. Salling Group is Denmark's largest retailer that owns several chains of stores, such as Netto, Føtex, Bilka and Salling.
With the agreement, Nordic Harvest will supply almost three tons of salads and herbs per week to Salling Group. At the same time, new products will be tested in Salling Group's chains on an ongoing basis.
Therefore, Danish supermarkets Føtex and Bilka recently displayed Nordic Harvest's salads and fresh herbs on the shelves in their stores.
"We believed in Nordic Harvest's products for several years and are delighted that this has now become a reality," says Stephan Bruhn, Category Director at Salling Group. He continues, "We know that consumers are interested in the green transition, food safety and products without chemicals. We are convinced that sustainable products in this form will be a hit. That's why we're also going big and launching in all Føtex and Bilka stores to start with."
"We couldn't have found a better partner than Salling Group. Our shared values around sustainable production, their great sense of taste and quality have meant that we had a great dialogue and collaboration from our early days. I am very much looking forward to see how Danish consumers will receive our products," says Anders Riemann, CEO of Nordic Harvest.
The prices of Nordic Harvest products will be at the same level as similar organic products. This means that, for example, 15g of freshly cut basil and 75g of ready-to-use baby salad will cost DKK 20 in Fedex and Bilka.
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