The Vegetable Co. was launched early last year and is based on sustainable vertical farming concepts and in-house, customized technology. The brainchild of founders Shawn Ng, 28, and Sha G.P., 27, The Vegetable Co. aims to deliver fresh greens within three to four hours after harvest to their customers in various parts of Klang Valley.
Quality is a major differentiator. Ng explains, “Our vegetables are meant to be better than what’s available in the market due to their freshness and growing method. The indoor farming method ensures that they are delicious and pesticide-free while still reaching optimal size, taste, and nutritional value.”
Ng adds, “The chamber is also an isolated environment, which prevents external contaminants from entering and as such mitigates the need for pesticide usage. Basically, we are farmers in lab coats, or plant scientists. Our aim is to grow food in the best possible environment to get the most nutrition and freshness onto your table.”
Ng recalls, “Since college, we have always been young idealists who spent countless nights debating on the many ways in which we could contribute to the nation’s development. Generally, Sha is always pragmatic in nature, while I’m a bit of an optimist who dreams of a better future for the Malaysian people.”
Therefore, unlike many businesses that are driven solely by profit making, the two friends started their venture due to their burning need to drive change in a significant and tangible manner. A sense of purpose was crucial, as Ng observes: “We both had work experiences prior to this, and they never fully aligned to our overarching goals and principles. By working on the business, we were given the opportunity to pursue and craft our own paths forward.”
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