AeroFarms expands its leafy greens product assortment

"Microgreens are more than just garnish"

AeroFarms announced that it is expanding its line of leafy greens to include 5 new items: Baby Bok Choy-The New SpinachTM, Micro Arugula, Micro Broccoli, Micro Kale, and Micro Rainbow Mix.

"There has been increased consumer interest in Asian greens and Future Fusebiquity – as outlined in Datassential’s Food Bytes 2021 Food Trends – that takes new generation products and combines them with well-known dishes. AeroFarms Baby Bok Choy-The New SpinachTM is reimagining how to create a better spinach experience," the company announces.

Microgreens were recognized by The Today Show as one of the top health trends for 2021, and AeroFarms has been expanding this category at retail since 2019. AeroFarms has added Micro Arugula, Micro Broccoli, Micro Kale, and Micro Rainbow Mix to its core line of Micro Spicy Mix and Micro Super Mix. "AeroFarms microgreens offer great visual and flavor excitement, elevating the home cook into a chef. In addition, AeroFarms microgreens provide higher nutrient density than their mature green counterparts, offering a powerful way to provide a potent boost of vitamins, minerals, and phytonutrients," the company says. 

"AeroFarms’ team of experts from horticulturists to engineers to data scientists to nutritionists paired each specific tasting note with a representative color to bring the FlavorSpectrum™ philosophy to life. Across its leafy greens packaging line, the cool blue tones represent sweet and mellow notes, while the intense reds represent bold and zesty flavors," the company comments. 

All AeroFarms leafy greens are grown indoors in New Jersey at one of AeroFarms’ indoor vertical farms. AeroFarms leafy greens are available at major customers such as Amazon Fresh, Baldor Specialty Foods, FreshDirect, Morton Williams, ShopRite, Walmart, and Whole Foods.

“Our company is committed to partnering with our retail partners to expand the entire category of leafy greens and drive consumption with our sustainably grown produce that is winning on taste,” said David Rosenberg, Co-Founder and Chief Executive Officer of AeroFarms. “We are excited to expand our line of microgreens, which we believe can move from just a garnish to center of the plate given their exceptional taste: microgreens can be enjoyed all of the time!”

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