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Singapore vertical farm appoints Jack Moy as new CEO

Jack Moy is Sustenir's newly appointed Chief Executive Officer. Jack will succeed Benjamin Swan and assume full responsibilities on the 1st of December 2021. Benjamin, ex-CEO and co-founder of Sustenir, continues to play an important role on the Board of Directors.

Jack began his journey as Head of Sales at Sustenir in 2017 and has since been instrumental in growing the business through strategic partnerships and operational excellence. He will continue to spearhead Sustenir’s transformation from high-tech indoor grower to a ubiquitous consumer brand in Asia. By investing locally in farms built no more than 60 minutes from city centers, Sustenir has grown whilst strengthening local food resilience in the cities it operates in.

“Jack has a remarkable ability to understand market trends and to lead his organization to operate effectively in seizing growth opportunities,” said Pier Luigi Sigismondi, Executive Chairman of Sustenir Group. “His operational skills, business insights, and successful track record will be pivotal in continuing Sustenir’s exponential expansion. On behalf of our Board of Directors, I want to thank Benjamin for his remarkable dedication to Sustenir and for the strong legacy left to his successor.”

Prior to joining Sustenir, Jack started his career at Unilever. He unlocked new revenue streams and turned around performance-challenged business units by positioning them at the forefront of the eCommerce transformation in Southeast Asia. In his new role at the helm, Jack’s mission in Sustenir is to continue the business’ impact in urban circular economies, as well as drive its new Superfoods ambition. By growing the freshest, most nutritious produce at the heart of demand, Sustenir aims to enable consumers to eat better quality leafy greens and benefit from improved health spans.

“Having worked closely with our founders to transform the business into a high-value technology-led consumer brand, I am grateful to be able to lead Sustenir’s future ambitions,” said Jack. “Increasingly, as consumers demand healthier, fresher options in their cities, Sustenir is well-positioned to provide deliciously nutritious and 100% clean produce through our advanced technology and processes. We look forward to deepening our presence in existing markets, expanding to more cities across Asia, and providing the freshest superfoods so consumers can not only eat better but live longer and better.”

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