Bowery Farming releases the Strawberry discovery pack. Featuring two cultivars for a side-by-side tasting, these juicy, flavorful strawberries are grown indoors.
Bowery’s Strawberry duo-pack is now in limited release in New York City. Each discovery pack, available at select retail partners including Eataly NYC and Mercado Little Spain, contains two varieties: the Garden Berry, an elevated expression of a summer berry, and the Wild Berry, a berry with concentrated flavor. These two cultivars are also featured as part of a limited-availability offering at Tom Colicchio’s Craft and José Andrés’ Leña and Spanish Diner inside Mercado Little Spain.
"We're excited to introduce delicious and diverse strawberries that are always in season, leveraging the expertise of our team, our controlled indoor growing environment, and our proprietary technology," said Irving Fain, CEO & Founder of Bowery Farming. “Strawberries are the first phase of a strategic road map focused on bringing unique and genetically diverse fruiting and vine crops to communities across the U.S. and eventually the globe.”
Meet the Bowery berries
Bowery’s R&D team, along with an internal sensory panel and third-party experts, narrowed down dozens of cultivars in search of superior strawberries, demonstrating Bowery’s commitment to bringing genetic diversity back to the produce aisle. These delightfully different strawberries, pollinated by bees, offer a unique side-by-side tasting experience as part of Bowery’s new discovery retail pack ($14.99/8oz.).
- Garden Berry: Intense and zesty, Bowery’s Garden Berry is the quintessential summer strawberry in one potent bite. Perfectly balanced between citrusy and sweet, these juicy yet firm ruby red berries are ideal paired with delicate whipped cream or in a bright arugula salad with a peppery vinaigrette.
- Wild Berry: Unexpected and concentrated in flavor, Bowery’s Wild Berry is petite and poppy, ideal alongside sharp cheddar, dark chocolate, or in a bitter cocktail. It is a softer, smaller, and punchy berry that packs a ton of bright, floral flavor.
Bowery’s Strawberries will be popping at various restaurants and retail partners throughout the remainder of the year.
Strawberries are the latest innovation from Bowery. In February 2022, Bowery acquired Traptic, a 3D vision, and robotics harvesting start-up to accelerate the commercialization of fruiting and vine crops, starting with strawberries. Bowery’s product line of pesticide-free Protected Produce features 14 SKUs, including an innovative new category called Farmer’s Selection, a rotating line of next-generation greens (such as Mustard Frills and Baby Rabe), a new-and-improved version of iceberg lettuce called Crispy Leaf, velvety and peppery Arugula with a punch, smooth yet crisp Baby Butter Lettuce, and more.