CAN: Winter mushroom introduced to Quebec supermarkets

Winter Farm, a Quebec-based agtech, introduces its latest product, the 'Champignon d'hiver' mushroom is now available in most IGA supermarkets and Rachelle-Béry stores across Quebec. 

The 'Champignon d'hiver', also named the grey oyster, is locally grown in Saint-Lazare, Quebec, by Amelium Farms, a partner operator of Winter Farm. The mushrooms are exclusively available through IGA online and in-store at a price of $8.99 per 170 g container. This premium quality grey oyster mushroom will be one of the few locally grown fresh gourmet mushrooms offerings on the market.  

Le Champignon d’hiver

Alain Brisebois, President, and CEO of Winter Farm, said, "In spite of the growing popularity of gourmet mushrooms, their production is still very artisanal and concentrated outside Quebec. The Winter Farm product will help reverse that trend by offering consumers a deliciously local product that is grown without chemical pesticides. Partnerships with producers are at the core of our business vision, and this new association with Amelium Farms opens the way towards new markets for Winter Farm." 

"Partnering up with Winter Farm means I can pursue my dream of changing the way people eat. I want them to have access to quality products that are grown in an eco-friendly way without harming the environment. Seeing our grey oyster mushrooms make it to supermarket shelves is a big moment for Amelium Farms and me. I'm already looking forward to having consumers discover new varieties and the full potential of specialty mushrooms," Marc Brettschneider, owner of Amelium Farms, remarked. 

Francis Bérubé, Head of fruit and vegetable marketing for Sobeys, noted that, "At IGA, offering local products year-round is a priority, and it's part of our DNA. In addition to responding to our customers' keen interest in Quebec-grown products, this is an opportunity to cooperate with local companies that set themselves apart through boldness and innovation. We are very pleased to feature this tasty Quebec product, developed by Winter Farm, available exclusively on our shelves."