UK: Microherb business expands after rapid growth

The rapid growth of a micro-herbs business in North Wales has led to expansion, despite launching less than three years ago. Fresh and Tasty (FT) Microgreens, which is a producer and supplier to customers in the region, was launched from a living room in Old Colwyn.

During the Covid pandemic, owner Steve Holland began growing a handful of varieties, delivering to the community and later cafes, restaurants and shops. These included Tatws Trading in Llandudno, Natural Choice in Rhos on Sea, Health and Food, Llanrwst, and The Grate Cheese Deli, Colwyn Bay.

Now based out of a specialist facility in Groesffordd Marli, near Abergele, the company grows more than 50 varieties, as well as edible flowers - primroses, pansies, dahlias and more. These can be used in myriad ways, primarily to decorate cocktails, desserts, and wedding cakes.

"We began in lockdown by growing broccoli, radish, peas and sunflowers, and expected to be eating a lot of it ourselves," said Holland, who thanked wife Laura for her support. "But news soon started to spread and from initially selling to local people, and then shops, we began distributing to restaurants, cafes, hotels, bars, and retailers across North Wales."


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