Bowery announces the expansion of its Farmer’s Selection line with a limited release of Bowery Bok Choy. While Bok Choy is traditionally grown in whole heads, Bowery is excited to launch a baby Bok Choy with tender leaves and crunchy, juicy stalks. This zero-pesticide, no-need-to-wash baby Bok Choy is now available via FreshDirect in the New York City Metro Area.
“The potential for growing indoors to push boundaries of flavor, texture, and creativity is spotlighted with the launch of Bowery Bok Choy,” said Susan MacIsaac, Head of Agricultural Science Bowery. “Controlled indoor environments, operating outside of weather and climate constraints, are not only essential for building a future of reliable, fresh, nutrient-rich food but can also grow delicious, repertoire-expanding produce that connects with home cooks along the way.”
“We value how Bowery continues to push the boundaries of what produce could and should be,” said Mary Mitchell, Category Manager, Produce, FreshDirect. “With Farmer’s Selection, Bowery is bringing a sense of discovery often associated with the farmer’s market to the FreshDirect shopper and providing inspiration for home cooks with greens like baby Bok Choy at the same time.”
Bok Choy is the latest addition to the company’s Farmer’s Selection line, which showcases the innovative work of Bowery’s agricultural scientists. Farmer’s Selection greens include the Mustard Frills, currently available year-round at Whole Foods Market and via FreshDirect, as well as prior limited-release greens like Baby Rabe, Green Sorrel, and Dandelion Greens. Bowery Bok Choy, ideal both for salads or wilting during cooking, offers consumers the opportunity to discover a brand new expression of Bok Choy.
For the first time, Bowery is launching its latest Farmer’s Selection green with a shop-by-recipe component via FreshDirect. A Bok Choy and Shrimp Stir Fry 15-minute recipe created by Chef Aarthi Sampath offers a fast and healthy dinner that showcases Bowery’s bright, crunchy, and seriously juicy Bok Choy. Bowery Bok Choy will launch in a 3 oz. clamshell with a peel-and-reseal lid in the New York City Metro Area, including southern Connecticut, the Hamptons, and the Jersey Shore.