Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.

Click here for a guide on disabling your adblocker.

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

“It’s not about technology, it’s about the appropriate technology"

The Greenman Group's Innovation Awards program, Growing Further, highlights businesses that are positively reshaping the grocery retail supply chain. One of the most influential people is Glenn Behrman, founder and President of CEA Advisors LLC, active in the horticulture industry for over half a century.

Glenn collaborated with Potager Farm. "Supporting Potager Farm in its early stages, sharing insights from years of industry experience, and helping form their business model was an immensely gratifying journey," he says.

CEA Advisors provides Advisory and Consulting services for the development of innovative indoor farming projects for local and international clients, including supermarket chains, government agencies, investors, grocery retailers, and many more.

Asking Glenn about his perspective on the role of technology in the continuously evolving landscape of vertical farming, he emphasizes: "It's not about technology, it's about the appropriate technology. The CEA industry is constantly evolving, and new innovative breakthroughs are being made every day. We're laser-focused on collaborating with the global Vertical Farming developers, inventors, and suppliers that are leading the pack. Millions of dollars are spent by our vendors every year on research and innovation, and we're your conduit to those resources."

With his long-standing experience in the industry, he shares his perspective on the relationship between innovation, technology, and the future of supply chains:

"I've always believed in disruption and pioneering new frontiers. In today's fast-paced retail landscape, early adaption of innovation and technology are the vital forces driving transformation. They don't merely support our operations; they redefine them, making our supply chains more sustainable, efficient, and resilient. My support for vertical farming stems from its manifold potential and its pivotal role in shaping the future of supply chains:

  • Sustainability: A sharp reduction in carbon footprint, leading to fewer emissions and a proactive battle against climate change.
  • Extended Shelf Life: This translates to reduced food waste and optimized profit margins for retailers.
  • Local Production: Embodying the essence of 'local production for local consumption,' ensuring consumers receive the freshest produce.
  • Waste Reduction: Precision farming is about judicious and sustainable use of resources, curtailing overproduction.

For retailers, this means not only a more predictable supply and cost savings but also a significant stand on environmental responsibility – a factor that's becoming a priority for today's consumer", Glenn emphasizes. "Embracing innovations like vertical farming prepares retailers for a future where consumers demand both quality and responsibility."


Publication date: