Proudly introducing people to the wonderful and alternative world of urban farming, Urban Farm-It makes mushroom growing simple. Food and Beverage Outlook speak to Elliot Webb, CEO and Founder, about the company's mission to make eco-friendly, high-quality produce more accessible.
Demand for superfoods and gourmet plant-based ingredients is on the rise, with people across the globe becoming more aware of not only the healthy nutrients their food contains but also the sustainable benefits of their choices on the planet.
One such product that is rightfully becoming accredited as a game-changer in the food and beverage industry is the humble mushroom.
Although seemingly ordinary, mushrooms are vital to the natural environment and act as an unprecedented stimulant of human health, boasting a plethora of nutrients, antioxidants, vitamins, minerals, and more, all packed into an unusual shape. Urban Farm-It, a business dedicated to alternative agriculture, makes mushroom cultivation and mycology exploration accessible to all, no matter their location or background.
Read more at Food and Beverage Outlook