Back in 2023, Cultivators was in conversation with a promising candidate for a new role. As partners in growing businesses, Cultivators recognized that this individual came not only with strong credentials but also with a clear, ambitious plan to contribute to their mission. They were eager to welcome him aboard.
However, one line in his proposal stood out: "For the first three months, I would like support in launching a strawberry facility in India."
During the final interview, it became evident that his heart was set on this project — a venture he called The Fragaria. His passion was undeniable. The only lingering question was: "What happens if The Fragaria takes off?"
© Cultivators
Cultivators quickly realized the answer. This was not a side project — it was the project. Rather than hiring him and holding him back, Cultivators decided to do something different: they joined him.
After all, supporting entrepreneurs from the first idea to full operation is at the heart of what Cultivators does. What started as a pitch became a partnership. From concept to cultivation, Cultivators has been there every step of the way — and today, the first high-quality, locally grown strawberries from The Fragaria are a reality.
The Fragaria today is led by an international team of specialists in high-tech cultivation. With strong educational backgrounds and hands-on experience in operating advanced greenhouse facilities, launching their own venture was a natural next step.
Their mission is clear: Grow high-quality, fresh produce — and get the job done.
From detailed business planning to the successful launch of their trial farm, every step has been focused and strategic. The result? Fresh, flavorful strawberries that are winning over consumers, gaining traction with retailers, and attracting enthusiastic investors.
Now backed by two highly reputable investment funds, The Fragaria is scaling up. The team is building their first commercial facility, fueled by the success and learnings of the pilot farm. Their momentum is unstoppable — The Fragaria is built for success.
Cultivators specializes in turning cultivation ambitions into operational success stories. Their expertise in planning, system design, and facility set-up aligns perfectly with The Fragaria's mission. As proud partners, they continue to support The Fragaria with guidance, structure, and strategic input — helping bring their vision to life, one harvest at a time.
Source: Cultivators