When it comes to the essentials needed to sustain human life on Earth, access to food ranks at the very top, alongside water. Neither are in large supply in the arid climes of Saudi Arabia, home to the world's largest continuous sand desert.
Arable land is scarce, and nearly nine in 10 Saudis live clustered in the kingdom's urban centers such as Riyadh, Jeddah, and Mecca. Most provisions must be imported and consumed quickly before they spoil in the searing heat.
"Food security, especially in this region, has always been a very strategic issue," said Serene Farah, vice president for growth and strategy at Pure Harvest. "We really need to think of climate adaptive technologies that allow us to work with what we have—so to reimagine the way we grow food."
She represents one of a growing number of women finding innovative ways for people living in the Kingdom of Saudi Arabia, the United Arab Emirates, and Kuwait to eat fresher, more nutritious food with a lower carbon footprint.
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