This summer, Metro will celebrate the heart of Ontario's food scene by shining a spotlight on the true MVPs of the season—local farmers and producers who bring fresh, flavourful ingredients to tables across the province.
With record levels of interest in Canadian-grown and produced items and a growing desire among Ontarians to support local, Metro is proud to reaffirm its longstanding commitment to Ontario's food producer and grower community. Through its Summer MVPs initiative, Metro is honouring the people behind the food—those who nurture the land, grow community, and keep the spirit of summer alive.
"We believe that supporting Ontario farmers and producers isn't just about offering fresh products—it's about investing in the communities we serve," said Michael Rose, vice -president, Fresh Merchandising, Metro Inc. "Our Summer MVPs campaign is a celebration of the people who make Ontario summers so special—those who work tirelessly to bring flavour, quality, and local pride to every meal."
GoodLeaf Farms - Southwestern Ontario: After working in the healthcare devices industry, GoodLeaf founder Gregg Curwin sought a proactive way to support Canadians' health. Inspired by indoor hydroponic farming in Japan, he introduced the concept to Canada in 2011. Since then, GoodLeaf has been growing fresh, nutrient-rich greens year-round—sustainably and pesticide-free. Based in Guelph, Ontario, they grow close to the communities they serve, ensuring exceptional freshness and flavour.
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