Gujarat-based Brio Hydroponics plans to have 100 stores under its Vexotics brand, an agri-retail brand for marketing exotic herbs, leafy greens and microgreens, focusing on pesticide-free and nutrient-rich produce, by March 2027, according to Praveen Patel, Founder, Brio Hydroponics.
"We have established our footprint with organised retail chains like Reliance Fresh and Star Bazaar, where Vexotics has been onboarded as a vendor. Under Vexotics, we now cater to HoReCa (hotel, restaurants and catering), B2C (business to consumer), B2B (business-to-business), shops, merchants and exporters," he told businessline in an online interaction.
Vexotics was launched in 2024. Earlier, it was operating within Brio. "We decided to carve Vexotics out as a separate entity with a dedicated structure to scale retail operations more effectively," he said.
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