While COVID-19 continues to change the landscape of consumer behavior, including holiday traditions and family gatherings, data suggests the herb category is surging in sales during this season.
North Shore Culinary Grade Potted is the #1 brand in America, selling 34 percent more than the second-ranked brand according to the latest Nielsen Data (52 weeks ending 10/31/2020). The #1 item is Potted Basil, taking the nation’s lead with a growth rate at 39 percent.
“The whole North Shore team is proud of the products we produce and that pride shows through in produce departments,” said Tyler Clear, sales manager at North Shore. “Home cooks can taste the difference as we continually push traditional herb category norms of freshness and flavor.”
High demand for living herbs such as the ones from North Shore anticipated to continue.
Greater category strength expected
North Shore had its best year yet this Thanksgiving and is going strong through the holiday season. It is expecting these trends will continue through 2021 and are prepared to cater to a high demand of product.
“Consumers are more aware of their health and actively prioritizing it,” said Julie Buehler, business development manager at North Shore. “That is causing a shift in key drivers of purchase decisions for many categories, including herbs. Considering that, more cooking from home and the holidays, it’s an exciting time to be growing living herbs.”
North Shore Greenhouses Inc. started in 1986 delivering the first full line of North Shore Living Herbs + Greens in the produce department. Since then, it has grown into 10 acres of hydroponically grown greenhouse space. It is the 1st herb grower in the USA to be certified and recognized for sustainable growing by SCS Global Services.