AmplifiedAg, Inc. announces the hiring of industry veteran Kurt M. Aken to lead the growth of its Vertical Roots brand. Aken joins as Executive Vice President, Business Development following a successful 24-year tenure with two of the most recognized consumer produce brands in the United States - Fresh Express and Chiquita Brands International. Aken will be focused on supporting and extending the Vertical Roots hydroponic produce brand, which is currently sold in more than 1,700 retail locations in the Southeast United States.
“I, like many others in the produce industry, have been watching the evolution of vertical farming with intense interest,” said Aken. “Vertical farming represents an important part of the future of sustainable food supply and produce capacity, and I’m inspired by AmplifiedAg’s approach and leadership," he said.
“AmplifiedAg’s best-in-class technology, modular and scalable construction capability, and unrivaled growing expertise is the foundation of Vertical Roots success, and makes the most reliable partner for retailers and wholesalers looking for the best produce possible,” Aken added.
During Aken’s career at Fresh Express and Chiquita Brands, he led the corporate account team that serviced leading grocery retailers across the United States. Aken was responsible for cultivating new business opportunities in nontraditional produce channels including food service, club, and drug and discount store segments, as well as theme parks and cruise lines.
Andrew Hare, co-founder, and general manager of Vertical Roots, said, “Kurt’s extensive industry experience, including retail and customer insights, consumer trends, and supply chain management, will help us further accelerate the growth of our Vertical Roots brand. He is a recognized leader in the category and we are proud that he has chosen to join our company and work with us to advance our mission.”