ICA Kvantum Brunnshög in Lund, a newly built store with a strong focus on quality and customer experience, has chosen to install Swegreen's in-store farming system, Saga.
The system will be launched in connection with the store opening in the first half of 2026 and will produce fresh herbs and leafy greens directly in-store. The initiative gives customers access to high-quality greens, harvested exactly where they shop. At the same time, transport needs are reduced, water consumption is minimal, and cultivation takes place entirely without pesticides.
© Swegreen
Jörgen Fors, and the "Butiksodlat" or store-grown produce section at ICA Kvantum
"We're excited to bring the farm closer to our customers. It enables us to produce fresh, nutrient-rich herbs and leafy greens with minimal climate impact, all year round," says Jörgen Fors, store owner at ICA Kvantum Brunnshög.
The installation reflects a growing shift in retail toward highlighting freshness, quality, and local production as part of the in-store offering.
© Swegreen
Swegreen's Saga farming system
"This is about getting closer to the customer and elevating the in-store experience. We often refer to it as the 'green bakery'. When herbs and leafy greens are grown directly where customers shop, freshness, taste, and quality become a visible and tangible part of the offer," says Anders Eriksson, CEO of Swegreen.
The Brunnshög installation marks another step toward a more sustainable, taste-driven and customer-centric grocery retail model.
For more information:
Swegreen
[email protected]
www.swegreen.se
