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Finnish LED company hires sales director for North American market

For over a decade now, Valoya’s LEDs, manufactured in Finland, have been available in North America. The high-end horticultural LED technology by Valoya illuminates countless cultivation facilities of growers and researchers across the US and Canada.

To better support its North American customers, Valoya has now added a local Technical Sales Director to its line-up. Mr. Brian Gandy, who is based in Colorado, brings extensive horticulture experience to Valoya, after having worked as a consultant with his firm, Sustainable Terrains, and as the owner-operator of Deep Rooted Hemp Company. His expertise mainly lies in the cultivation of food and cannabis crops, sustainability, and horticultural lighting technology.

Brian holds a bachelor’s degree in Horticulture from the University of Georgia and, since living in Colorado, has completed certificates in Permaculture Design and Sustainability Leadership. Having spent over a decade specializing in applied Horticulture from organic vegetable production to landscape horticulture and Controlled Environmental Agriculture in cannabis, he has consulted with various LED horticulture start-ups; designing, testing, and specifying LED fixtures into various applications from vertical farms, vegetable greenhouses, and cannabis grows. His passion for the subject has led to his contribution to the LED Grow Book version 3, and he is excited to apply his knowledge to support a more sustainable future in horticulture through optimization and application of appropriate technologies.

Brian’s role will be to support existing and new clients in the North American markets. His experience from the component level to applied cultivation using LEDs brings a full skillset to Valoya and serves as a ready resource to our customers.

The addition of Mr. Gandy follows after Valoya appointed Mr. Wes Eaton as VP Sales North America, tasked, among other things, with growing a team and building Valoya’s brand presence and customer support in the North American market.

You will be able to see Brian within a panel on The Science and Technology of Cultivating Hemp at the Indoor AgCon (Monday, October 4, 2021, 9:30 am – 10:20 am). Make sure to register in time at:

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