Penn State University is hosting a webinar on how to properly market microgreens. The webinar aims to show growers how to market microgreens effectively by understanding consumer preferences, enhancing product appeal, and building customer loyalty.
Marketing Microgreens will help attendees identify potential outlets for their microgreens by exploring consumer preferences and purchasing habits. This session will cover key topics such as the perceived health benefits of microgreens, strategies for ensuring positive consumer experiences, and methods for encouraging repeat purchases. Whether you're just starting or looking to grow your market, this session will provide valuable insights to boost your microgreens business.
The event is a one-hour free webinar presented by Penn State Extension experts. It is being offered at no charge to participants. Registration is required to receive the link to access the webinar.
The webinar will take place on May 8, 2025, from 12:00 PM-1:00 PM ET.
If you wish to register for the webinar, you can do so by clicking here.
Source: Penn State University