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23 juli 2021

Tickets open for Australia’s premier AgTech conference

South Australia’s AgTech showcase AdvanceAg is back bigger and better at the Adelaide Convention Centre for 2021 with tickets now available. Minister for Primary Industries and Regional Development David Basham said the 23 July event is touted to be the premier event on the Australian AgTech calendar this year.

“The inaugural AdvanceAg in 2020 had more than 300 attendees and the feedback was extremely positive,” Minister Basham said. “We are hoping AdvanceAg 2021 will be even bigger and provide a platform for farmers and technology providers and everyone in between to collaborate to encourage greater uptake of productivity enhancing technologies."

“It’s estimated increasing the uptake of technology on-farm could return up to $2.6 billion per annum to the South Australian economy and support local jobs, so removing barriers to adoption is a priority. “This event is part of the Marshall Liberal Government’s commitment to accelerating the use of AgTech by the state’s primary producers to increase productivity and profitability as we aim to reach food, wine and agribusiness revenue of $23 billion by 2030.”

The State Government’s AgTech Advisory Group independent chair Dr Leanna Read said the 2021 event aims to build on last year’s success, with a key focus this year on sharing producers' real-life experiences with adopting technology. “Not only will we have keynote speakers but we will have breakout sessions focused on a number of industries and technologies, and a pitch session," Dr Read said.

“There are many AgTech events across Australia that demonstrate ‘blue sky’ technology but the aim of AdvanceAg is to showcase affordable technology solutions to farmers they can readily adopt.” Elders Managing Director and Chief Executive Officer Mark Allison said the iconic agricultural company was proud to be part of AdvanceAg for the second time.

“Now in our 182nd year, Elders are a proud Australian company who started right here in South Australia. We’ve witnessed the great disruptors of the 19th and 20th centuries and continue to be actively involved in supporting and driving the newest disruptors to our industry,” said Mr Allison.

“Elders recognises, more than ever, the importance of innovation and the advancement of AgTech to match the needs of producers across Australia. Events like AdvanceAg are crucial to the growth of our industry which is why Elders are proud to be the major sponsor.”

There is an opportunity for the agricultural community to get involved in AdvanceAg, with exhibitor and sponsorship opportunities on offer to support the event.

To purchase tickets for the event and for further information, visit:


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